What is SWOT analysis?
SWOT analysis is used to evaluate the...
- Strengths
- Weaknesses/Limitations
- Opportunties
- Threats
...involved in a project or business venture.
Company SWOT Analysis
SWOT analysis by third-party researchers/experts are available from the following databases:
- Gale Business: Insights This link opens in a new window
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Easily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
- MarketLine Company Profiles Authority This link opens in a new window
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Profiles for 10,000 companies including a business description, company history, products and services, key employee biographies, revenue, SWOT analysis and top competitors (formerly Datamonitor, available through Business Source Premier).
Creating Your Own SWOT Analysis
You can do your own SWOT analysis by collecting information from multiple sources, such as company profiles, industry & market information, and news. If you are researching on a public company, take a look at its Annual Report (or 10-K), especially the "Risk Factors" section.