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Norwich University Kreitzberg Library

Find Company and Industry Information

What is SWOT analysis?

SWOT analysis is used to evaluate the...

  • Strengths
  • Weaknesses/Limitations
  • Opportunties
  • Threats

...involved in a project or business venture.

Company SWOT Analysis

SWOT analysis by third-party researchers/experts are available from the following databases:

Creating Your Own SWOT Analysis

You can do your own SWOT analysis by collecting information from multiple sources, such as company profiles, industry & market information, and news. If you are researching on a public company, take a look at its Annual Report (or 10-K), especially the "Risk Factors" section.

Video: How to do SWOT analysis?