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Norwich University Kreitzberg Library

Find Company and Industry Information

Industry vs. Market

Industries tend to be broad, while markets can be as specific as a type of product or a brand. Expand your search to the broader industry category if information is limited on your specific market. Emerging or niche industries also may not have a full profile/report.

Industry classification systems are created to promote data comparability. SIC and NAICS (both created by the US government) are the most widely used.

Useful Websites

Library Databases with Industry Profiles & Market Research Reports